Wednesday, April 20, 2011

DEBENHAMS CONTINUES TO BUCK TREND


Back in March we told you how Debenhams was holding strong despite tough market conditions (see article) and this month the retailer has confirmed a rise in half-year profits.

Pre-tax profits for the six months to February 26 were £125.3million – that’s an increase of almost 10 per cent on the £114.5million in the same period last year.

Help at hand

There is more help at hand for consumers with Debenhams predicting that commodity prices, such as those for cotton, may be about to fall helping both shoppers and retailers. 

Its half year revenues have increased despite generally gloomy market conditions with the likes of Next, Mothercare, Dixons and HMV all delivering cautious statements in recent weeks and the British Retail Consortium reporting its largest monthly fall in sales since records began in 1996.

The idea that commodity prices may be about to fall should act as a further incentive for consumers to look for more bargains.

Savings

Debenhams Ireland regularly publishes discount codes and special offers through 5hop5.ie which can offer consumers substantial savings. Among those currently available are 70 per cent off selected menswear; up to 40 per cent off kids’ clothes; and up to 70 per cent off shoes and boots. Check the listings regularly to capitalise on the latest offers.

Consumers are advised to use Debenhams Ireland discount codes thoughtfully, however. Rather than seeing the price reductions as an incentive to buy, shoppers should be savvy and use the discount codes on items they were going to buy anyway allowing them to make real savings.