It would be easy to be pessimistic after posting a third annual loss in a row – but Japanese electronics and entertainment giant Sony is optimistic that its future is bright.
Following the March 11 earthquake, Sony confirmed it suffered a net loss of $3.2billion – but has predicted a net profit of $976million for the fiscal year ending in March, 2012, despite a huge online attack.
Bouncing back
It’s been a difficult period for Sony, the name behind PlayStation and Bravia televisions, because it was forced to close plants in Japan following the disaster which battered its supply chains and damaged some of its facilities.
It has also been targeted in cyber attacks involving the theft of names, passwords and addresses from more than 100million accounts on its PlayStation network and Sony Online Entertainment services. It shut down its PlayStation network and Qriocity services on April 20 and has not ruled out that millions of credit card numbers may have been compromised. It believes the initial data breach will result in at least a $170million hit to its operating profit.
During the quarter to March alone, it took on a 388.8billion yen loss, primarily because of the earthquake and tsunami. It also set aside 362billion yen for deferred tax assets.
However, sales are expected to increase year-on-year primarily due to higher sales of LCD televisions and semi-conductors.
Plugged in for savings
There are savings available on electrical goods with the promo codes published at 5hop5.ie.
If you’re a PlayStation user, for example, check out the video games promo codes section to save on gaming purchases from the likes of Amazon Ireland, Game, Gameplay, Gamestation and HMV.
