Monday, September 19, 2011

CAN SONY RIVAL APPLE IN THE TABLET MARKET?

It’s rare that one company is dominant across a technological sector – however, when it comes to the tablet PC market, Apple appears streets ahead of the rest… at least, until now.

That’s because Sony has introduced its Tablet S with Google’s market leading operating system Android and a wedge-shaped design as it bids to rival its American counterpart.

Best so far

Manufacturers such as Samsung and HTC have all released their own tablets following the overwhelming success of the Apple iPad. However, the Sony Tablet S may be the first serious challenger after Abhishek Chauhan, the associate director at Frost and Sullivan, described it as the “best Android tablet so far”.

It boasts a number of unique features that are not available in other devices. For example, the hardware design is different from most flat, thin tablets and this shifts its weight closer to your palm so that it feels lighter and is more comfortable while reading a book or magazine. Other features include the ability to play PlayStation games on the device and stream music and video to your TV or home entertainment system.

However, despite his glowing recommendation, Chauhan still feels that Sony has some catching up to do when it comes to Apple. He states it still “lags behind” the iPad II in terms of ease of use, as well as availability of tablet-specific applications.

First mover

Apple appears to have the advantage as the first mover in the market – its brand appeal means it is ahead of its rivals. Now the pressure appears to be on the likes of Sony and Samsung to offer a truly compelling reason for consumers to pick their devices ahead of the established Apple brand.

Whether you want to take a punt on this new brand of technology, or whether you want to stick with what you know, make sure you check out the electronics voucher codes available at the new-look 5hop5.ie to see if you can save before you shop.