Debenhams Launches Autumn-Winter Campaign

It may be sad to say goodbye to the summer… what little we saw of it… but at least with the arrival of autumn comes a whole new selection of fabulous fashions with Debenhams launching its autumn/winter range.

This year the fashions star designers Julien McDonald, John Rocha, Ben de Lisi and, for the first time, Henry Holland.

Success follows success

The autumn-winter campaign follows on from a successful spring launch that saw sales double overall and increase by 300 per cent in the lingerie sector. Campaigns are seen as vital in reminding customers about Debenhams links with some of the biggest names in fashion.

For the new season, Debenhams has developed the concept of “Life Made Fabulous” with an advertisement that opens with a designer in their studio adding the finishing touches to a garment before transitioning into a close-up of the product when the scene shifts to the same item being worn in real-life situations.

In addition, Debenhams is expected to launch an advert putting the emphasis on its exclusive non-designer range Red Herring, which is proving popular with young buyers.

New season, new bargains

Debenhams Ireland shoppers may prefer to shop online rather than head to the store itself because there are a host of voucher codes currently available.

Among the Debenhams voucher codes at 5hop5.ie are:

-      Up to 50 per cent off kids’ trousers and short (offer ends September 13).

-      Up to 50 per cent off kids’ t-shirts and tops (offer ends September 13).

-      Up to 50 per cent off girls’ dresses (offer ends September 13).

-      Up to 70 per cent off selected womenswear lines (offer ends September 13).