Worldwide
sales increased by nine per cent, with most of the growth coming from the
firm’s international markets.
Driving success
According
to chairman and chief executive Robert A Eckert, Cars 2 fuelled momentum for the company with a six per cent rise in
sales of the firm’s Hot Wheels range. Mattel has released tie-in models and
play sets featuring characters from the animated film.
An
old favourite has also had a key role to play with demand for Barbie dolls
enjoying a spike of 17 per cent year-on-year. Both Barbie and Ken dolls were
also featured in Hollywood
In
addition, Mattel enjoyed a nice boost courtesy of favourable exchange rates as
weakness in the US dollar helped lifts it bottom line once foreign earnings
were converted. However, this was partially offset by higher production costs.
Toy savings
Whisper
it quietly, but Christmas is not too far away – we’re little over two months
away from the big day. So if you haven’t already started shopping, it’s well
worth planning ahead – particularly for the most expensive members of the
family, the kids.
To
help bring down the cost of the big day, 5hop5.ie has an entire section devoted
to baby,
kids and toy voucher codes and offers. Among those currently available are:
-
10
per cent off toys at The Hut (voucher code expires October 31).
10 per cent discount
on a range of model planes at Home & Garden Gifts (voucher code expires
October 31).
